How Cricket Fantasy Companies are upping the Product Experience to keep users Engaged
Cricket fantasy games have been selling like hot cakes in India and cricket itself will never be the same again without cricket fantasy. Right now, 10 crore people play fantasy sports in India, the number of users who watch cricket in India is 80 crore. There is a huge opportunity to convert these sports enthusiasts into fantasy sports lovers as well. If you add 70 crore users to the ecosystem, you're talking 8x growth in terms of the user base, and at least 15x in revenue in the near future. So I feel it's just the tip of the iceberg” - says Varun Mahna, Founder and CEO of Dangal Games, about the trend of cricket fantasy in India . Companies understand this and are leaving no stone unturned in amplifying their user base. Following are some of the ways in which cricket fantasy companies have upped their game in order to keep users engaged in the world of cricket fantasy . Consumer is God: Yes, companies go by this philosophy and create their products while keeping th...