How Cricket Fantasy Companies are upping the Product Experience to keep users Engaged

Cricket fantasy games have been selling like hot cakes in India and cricket itself will never be the same again without cricket fantasy. 

 Right now, 10 crore people play fantasy sports in India, the number of users who watch cricket in India is 80 crore. There is a huge opportunity to convert these sports enthusiasts into fantasy sports lovers as well. If you add 70 crore users to the ecosystem, you're talking 8x growth in terms of the user base, and at least 15x in revenue in the near future. So I feel it's just the tip of the iceberg” - says Varun Mahna, Founder and CEO of Dangal Games, about the trend of cricket fantasy in India. 

Companies understand this and are leaving no stone unturned in amplifying their user base. Following are some of the ways in which cricket fantasy companies have upped their game in order to keep users engaged in the world of cricket fantasy.

1. Consumer is God:

Yes, companies go by this philosophy and create their products while keeping their users’ experience at the centre. Starting from the user experience, to the flow and  promotions, everything is created keeping in mind the comfort of the consumer. 

2. Using a referral program:

Having a very good referral program can go a long way in keeping users engaged in cricket fantasy, as it mutually benefits both the referrer and the referee. This also helps gain publicity through the world of mouth, where a friend may refer a cricket fantasy league to another friend, thereby building a community of their own. 

3. Engaging fans in multiple ways:

Gone are those days when people created cricket fantasy apps enabling those with only  good features. The need of the hour is to engage and retain the user base with different content buckets. For instance, sports content like prediction and preview articles, live match scores, blogs like the present one, fantasy cricket tips, in-app features, sign-up bonuses, and contests.etc. If you want a one-stop bucket containing all these amazing features, download Ungligames now!

 

4. Taking advertisement to the next level:

Smart advertising can take cricket fantasy to reach a wider mass base. This is a space where companies are leaving no stone unturned by using both offline & online marketing strategies, SEOs, advertising through mobile, social media,  electronic media, the radio, and making their presence felt through events as well.

5. Influencers, naam to suna hoga?

Can everybody  afford a Dhoni or a Virat Kohli for their cricket fantasy campaigns? Herein enters  influencer marketing. One of the  smartest go-to options  if working with a shoestring budget. 

Social media influencers can promote the company’s brand and we don’t have to reiterate how powerful social media is.  Other than its cost-effectiveness, the company will get word-of-mouth publicity, the loyal user-base of the particular influencer,  while being able to track its ROI. 

6. Using Gamification: 

   Gamification implies using game-like tactics in non-game activities, such as by providing badges, ranks, clubs etc. to keep users engaged even when a big bash of  cricket fantasy isn’t happening, so that there is never a lull period.
   

7. Mixing and matching:

This is one of the best ways to widen and retain the user base of companies. Cricket fantasy apps are no more cricket-only platforms and have gone above and beyond cricket by adding football, rummy, poker in the same platform. You want to have a taste of all these sports at a one-stop destination, check out Ungligames!